Shopping for a birthday, thank you, just because or Christmas gifts for a friend or family member online or in-store can be daunting. Going to a shopping mall or store can be stressful. Just finding a parking spot during a crowded Saturday afternoon or finding that perfect store to gift shop is a challenge. This is especially true during the holidays. Thus, Amazon to the rescue!

Like so many, I am an Amazon shopper. I like the convenience, the less hassle and the easiness of buying online. But with the many sale options, product offerings and vast selection of product I can get frustrated easily.

So, in this project the assignment was to rethink and analyze the customer journey on Amazon. My team and I put together our thoughts on how to redesign the Amazon mobile app to make holiday shopping an easier and more organized experience for consumers.

Learn more about the redesign of the Amazon app and the customer journey.